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Arizona Coyotes new helmet sponsor has the internet dying of laughter

To put it bluntly, the Arizona Coyotes are a poverty franchise.

They couldn’t afford to pay to keep the lights on at Gila River Arena, which is in part why they currently play in a college arena. Having visitor teams come in and dress in what is essentially a gym with tarps.

With that in mind, it makes their new helmet sponsor even more funny.

That’s right, the helmet sponsor for the Arizona Coyotes is none other than goodwill.

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At this point, you have to think the coyotes are just running with the joke.

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